What types of personal data do we use and why

Categories of data Purpose

Contact data (such as name, business address, email address, and phone number)


Effective and efficient communication: respond to your questions, send information about products and services of interest to you; lead generation; communicate technical changes

Organizational data (such as which company and department you work in)


Efficient communication: understand what products and services information you would be interested in receiving
Information about the event you attended Follow-up with information regarding the product or service you showed interest in and to send you information about related products and services