What types of personal data do we use and why
| Categories of data | Purpose |
|
Contact data (such as name, business address, email address, and phone number)
|
Effective and efficient communication: respond to your questions, send information about products and services of interest to you; lead generation; communicate technical changes |
|
Organizational data (such as which company and department you work in)
|
Efficient communication: understand what products and services information you would be interested in receiving |
| Information about the event you attended | Follow-up with information regarding the product or service you showed interest in and to send you information about related products and services |